Bluemercury Refreshes Its Proprietary Makeup Brand

Bluemercury introduced a refreshed visual identity and enhanced assortment for its proprietary makeup brand, Lune+Aster.

The new “Beauty, Uncomplicated” idea and new products are designed to make prestige beauty intuitive, approachable, and adaptable for all.

“Beauty, Uncomplicated” pairs an intentional assortment with versatile, intuitive, and approachable products, giving consumers the freedom to create routines that work for them without feeling overwhelmed.

Kristina Cappuccitti, Director, Product Development and Operations, Bluemercury, commented:

“Our clients want beauty to feel special, but they also want it to feel personal and easy to incorporate into their lives and beauty routines. Lune+Aster brings that philosophy to life by combining ease with choice — giving clients high-performing, versatile products and the freedom to make beauty their own. It’s a reflection of how we’re thinking about modern luxury at Bluemercury: deeply personal, thoughtfully curated and designed around the individual client.”

Leading the October launch are the new Cream Multi-Stick and Highlighting Multi-Stick.

Both beauty sticks prioritize multitasking and are designed around versatility, ease, and portability. 

The Cream Multi-Stick can be used across cheeks, lips and eyes, delivering buildable color and a dewy finish through a creamy, weightless formula designed for mistake-proof application. 

Also, Eyeshadow Quads, Setting Powder and Dual-Ended Brushes complete the initial assortment, giving consumers easy-to-use essentials that can work individually or together as part of a streamlined routine. 

The October introduction marks the beginning of a broader evolution for Lune+Aster, with additional innovation planned across complexion, eye and lip categories through 2027.